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How Local Businesses Can Grow Using Online Customer Reviews

The local search market is a rapidly growing and changing area of search marketing. Local consumers are both more elusive and more connected than ever before and local business owners need to keep step...

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Walmart Focuses on Local with Facebook – Search Engine Watch (#SEW)

Much of Walmart’s success lies in their use of Chinese manufacturing and the expectation of their vendors to follow suit. Now as they prepare to try and conquer the social media space, recent...

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StorefrontBacktalk #Sears’ #Local #E-Commerce Move Trying To Change Consumer...

Sears on Wednesday (Oct. 26) made its local-only E-Commerce move, rolling out two new sites (searslocalad.com and kmartlocalad.com) that would limit their displays to just products sold by and...

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Mediapost- Targeting Customers To Influence Intent (with some limitations)

Chuck Martin Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing intent. Foursquare recently added ratings to locations in its Explore...

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SEL-Mobile App API As A Future Ranking Factor In Mobile Search Results

Michael Martin ….Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface...

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Atlantic- Dark Social: We Have the Whole History of the Web Wrong

Here’s a pocket history of the web, according to many people. In the early days, the web was just pages of information linked to each other. Then along came web crawlers that helped you find what you...

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HBR- Rural China Offers Big Opportunities, Too

Michael J. Silverstein….. Departing Chinese Premier Wen Jiabao recently urged his China leadership not to pursue an urbanization policy that neglects the needs and wants of China’s significant rural...

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